On-page SEO refers to the optimization of individual web pages to improve their ranking and earn more relevant traffic from search engines. Here are some of the most important on-page SEO factors that I recommend every website owner focus on:
1. Title tags: Title tags are the first thing search engines read and display in search results. A well-optimized title tag should contain the main keyword, be descriptive, and be less than 60 characters long. It's essential to include the primary keyword as early as possible in the title tag.
2. Meta descriptions: Meta descriptions are HTML attributes that provide a summary of what a page is about. They also appear in search results, so they play an important role in attracting potential visitors. A well-written meta description should be between 150 and 160 characters and contain the primary keyword
3. Header tags: Header tags (H1, H2, and H3) are used to organise content and make it easier to read. They also help search engines understand the structure of a page. The H1 tag should contain the primary keyword and be used only once per page, while the H2 and H3 tags can be used for subheadings.
4. Content optimization: The content on a website must be relevant, unique, and engaging. Keyword stuffing is not recommended, and search engines may penalise sites that use it. Instead, the content should naturally include primary and secondary keywords and be focused on providing value to the reader.
5. Image optimization: Images on a website should be optimized for both the user experience and search engines. Images should be compressed, named descriptively, and contain alt text that includes the primary keyword.
6. URL structure: URLs should be descriptive, concise, and easy to read. They should also contain the primary keyword and follow a logical hierarchy. Avoid using dynamic URLs or parameters, as they may be challenging for search engines to crawl and understand.
7. Internal linking: Internal linking helps search engines understand the relationships between different pages on a website. It also helps distribute link equity throughout the site. Each page should link to other pages on the site, preferably to pages that are relevant and have similar content.
8. Mobile optimization: With more people accessing the internet through their mobile devices, it's essential to have a mobile-friendly website. Websites that are not optimized for mobile devices may have lower rankings in search results.
10. In conclusion, on-page SEO is a vital part of any SEO strategy. It helps search engines understand the content and relevance of a page and improves the user experience. By optimising title tags, meta descriptions, header tags, content, images, URLs, internal linking, mobile optimization, and page speed, website owners can improve their website's search engine visibility and attract more relevant traffic. As an SEO expert, I recommend that website owners prioritise on-page SEO and make it an ongoing process of improving and optimising their website for search engines.